Outperform Your Competitors with Design
Learn why companies with good design outperform their competitors by 200%

Should I Hire A Freelancer or Agency for My Design and Development Projects?
Did you know that 36% of the U.S. workforce is now composed of freelancers? As revealed in the Freelancing in America: 2017 study, the number of freelancers is up 30% from 2016 and, by 2027, more than half of the workforce is expected to be freelancing! When...

How SaaS Companies Can Improve User Adoption and Retention Rates
While an average annual churn rate of around 5% is expected by most SaaS companies, some are facing numbers much higher than that. Here are the ways we at Brightscout have learned to improve user adoption and retention rates. #1 Build a product that solves a real...

White Paper: Why Do Companies with Good Design Outperform Companies with Bad Design
The team at Brightscout has created a FREE downloadable whitepaper that answers the burning question, "Why do companies with good design outperform companies with bad design?" Read on to learn more and get your copy... Download White Paper Design is an...

11 Website Conversion Mistakes and How to Fix Them
In 2017, the average conversion rate in the U.S. ranged from 2.69% to 3.08%. Have you been looking at your rate and wanting to improve it? If so, we have good news. Making strategic changes can move the needle. To help you understand how to increase your...

What is a Digital Transformation and Why Does Your Business Need One?
You have probably been hearing the buzzword 'digital transformation' (DT), but what does it mean? A digital transformation is the change associated with the application of digital technology in all aspects of human society. When speaking of a business undergoing DT,...

Productivo Mobile UI Kit for iOS
Brightscout introduces the most comprehensive and elegantly designed Productivity UI kit ever designed to date! Productivo consists of 50+ iOS mobile iPhone X screen templates and over 13+ screen categories to help speed up the development of any productivity app...

Mattermost vs. Microsoft Teams: Which is Better?
Businesses today are composed of teams that work online and need central hubs for collaboration and communication. Online platforms satisfy that need, enabling people to work together no matter where they are in the world. In 2017, Smartsheet interviewed 1,000 IT...

U.S. Consumers Gravitate to Digital Music Platforms
The U.S. music industry has completely changed over the course of 10 years. Advances in technology have led to faster internet connections and more powerful devices; the perfect breeding grounds for digital music platforms. Those such as YouTube, Spotify, Apple Music,...

How to Perform a Website Design & Optimization Audit
Looking to improve your online marketing performance? A free website audit may be just what you need. In modern times, website usability and design are held to a higher standard than in the past. Visitors will leave a site if the design looks off, if it takes more...

Your Guide to Building a User Persona
Have you ever wished you could read the minds of your customers? If only you could understand what makes them tick, you would know how to best build your product. Unfortunately, trying to design without that insight is like shooting an arrow at a target you can't see....