The new Argentinian office will serve as an extension of the Brightscout brand to provide the world-class design and innovation services it already offers in the United States and Europe to its customers in South America.
The new Argentinian office is a worthy investment for the company to have a greater reach and capacity to serve its clients in South America as well as open the door to new ones.
In opening a branch in this location, Brightscout also seeks to tap into the talent and market potential of the region to build its universal infrastructure of elite designers, strategists, and engineers. The company looks to hire local talent within Santa Fe to contribute to developing its global design and development services. It also aims to grow its client base and influence in the region and leverage new exciting partnerships.
Targeting Local Talent to Develop Business Technology Products
One of the top reasons Brightscout has grown from a small company with a handful of employees in Austin, Texas, to a global digital design agency is how the company approaches its product development, attention to detail and agile work style. It takes finding the right talent and passion for putting together a team of designers and developers who can understand these challenges from diverse perspectives.
“We have our eyes set on the local talent we can tap to develop client-centric products for the critical region between Europe and Asia,” Brightscout Co-founder Charles Haggas said “Although we already provide high-valued and sought-after business technology services, in the United States and Europe we want to expand to new regions like South America to cater to the needs of new and diverse clients.”
Considering Argentina’s rich market experience and success in the competitive American market, Brightscout is well-prepared to unleash its team and employ new talents and idea-makers to refine its efforts.
Same Popular Brand and Exciting Products
Brightscout’s existing clients describe the company as an innovative new-age technology company driven by design and served by technology. Considering the competitive nature of the current marketplace, it is no surprise that Brightscout attracts the most forward-looking companies focused in deep tech and artificial intelligence.
Brightscout offers a range of must-have technology services grouped into three: Strategy, Design, and Implementation.
These include design, market, and user research, consumer experience, brand strategy, and product and technology services.
Services include branding, design systems, user experience review, visual design, illustrations, and content production.
Covers web and mobile development, systems integration, data science and analytics, cloud services and cloud migration, and DevOps.
As it launches an Argentinian office, Brightscout is on the frontlines to bring locally-researched, designed, and built agile technology products for businesses. Clients in the region will have a world-class product team ready to listen to their business challenges and get professional advice on how the market leaders in the industry do it in the United States.
Expanding the South American Client Base
Brightscout believes that innovative technology is only transformative when thoughtfully and accessibly implemented. Brightscout’s list of proven services, including product design, app development, data analysis, and digital strategizing, have little competition in the new market largely because they use a completely different approach to meet user needs.
Unlike other companies that only build a product or software to meet a client’s immediate challenges, Brightscout goes a step further. The company researches deep in context and time to design and build products that exceed customer expectations. As a result, a product service developed by the company is considered incomplete until it is thoroughly user-tested and found to be delightful and intuitive. To achieve this, the company expends considerable time, effort, and money to ensure they use the latest tools, research and development methods.
Brightscout will be implementing its proven simple pricing formula that clients in North America love when it rolls out its services in Argentina.
Brightscout’s pricing is categorized into two: Flexible Retainer and Fixed Cost.
- The Retainer Program is ideal for existing clients with multiple ongoing and long-term outsourcing requirements. In this payment plan, the client gets access to dedicated resources depending on the backlog of their tasks or their planned roadmap.
- As the name hints, the Fixed cost pricing is charged based on a fixed timeline and detailed specifications needed by the client.
Brightscout has researched the market and found the local technology marketplace plagued with untrusted and unclear payment plans for technology services. Their straightforward pricing is purposefully structured for simplicity so that the client knows the value they are paying for and never have to worry about upcoming subscription costs.
Brightscout Areas of Expertise Coming to Argentina
While it is a budding five-year-old company, Brightscout is led by a team of enterprise software veterans. This trusted expert team had worked most of their lives in business technology disciplines, including project management, network and system administration, DevOps, product design, cyber security, and development. Their experience with the most complex challenges and their controversial solutions have shaped the company into what it is today. However, their tech verticals and problem-solving approaches are proven, and they are ready to bring it to Argentina to expand its services from the United States and Europe.
The new Brightscout Argentina office aims to use the expertise of the company’s founders to reach a wider client base and to influence new team members joining Santa Fe. The company welcomes every new talent’s unique perspective and personality and aims to use it to serve current and future clients.
The opening of a new Brightscout office in Santa Fe is Brightscout’s ongoing effort to grow its global business. The company is establishing itself as a leader in business-transforming technology services by opening offices in growing global markets over the next half-decade to better further its business interests, client base, and partners.
Founded in 2017, and headquartered in Austin, Texas, Brightscout provides digital design and innovation services that gives clients the ability to compete and scale in highly competitive markets.
Brightscout boasts of a multi-decipline design and development team who has earned recognition from the likes of: Awwards, CSS Winner and Webby awards.
They provide product management services that simplify and implement complex ideas and feature an engineering team who takes pride in building new products and fixing existing ones. In addition, its business strategy and data analysis tools use the latest tools in the market to ensure the company provides lasting solutions to current problems.