by Team Brightscout | May 23, 2018 | Design, Strategy
Did you know that 36% of the U.S. workforce is now composed of freelancers? As revealed in the Freelancing in America: 2017 study, the number of freelancers is up 30% from 2016 and, by 2027, more than half of the workforce is expected to be freelancing! When...
by Team Brightscout | May 16, 2018 | Product Management, Strategy
While an average annual churn rate of around 5% is expected by most SaaS companies, some are facing numbers much higher than that. Here are the ways we at Brightscout have learned to improve user adoption and retention rates. #1 Build a product that solves a real...
by Team Brightscout | May 9, 2018 | Design, Growth Hacking, Strategy
In 2017, the average conversion rate in the U.S. ranged from 2.69% to 3.08%. Have you been looking at your rate and wanting to improve it? If so, we have good news. Making strategic changes can move the needle. To help you understand how to increase your...
by Team Brightscout | May 8, 2018 | Strategy
You have probably been hearing the buzzword ‘digital transformation’ (DT), but what does it mean? A digital transformation is the change associated with the application of digital technology in all aspects of human society. When speaking of a business...
by Team Brightscout | Apr 3, 2018 | Design, Strategy
Looking to improve your online marketing performance? A free website audit may be just what you need. In modern times, website usability and design are held to a higher standard than in the past. Visitors will leave a site if the design looks off, if it takes more...
by Team Brightscout | Mar 27, 2018 | Growth Hacking, Strategy
Have you ever wished you could read the minds of your customers? If only you could understand what makes them tick, you would know how to best build your product. Unfortunately, trying to design without that insight is like shooting an arrow at a target you...
