At Brightscout, the Strategic Copywriter is a key creative force, driving the narrative and verbal identity of our diverse range of projects. This role is not just about crafting compelling copy; it's about understanding the strategic underpinnings that make that copy resonate. We seek a talented wordsmith and strategic thinker who excels in creating engaging web copy, video scripts, messaging guidelines, brand story scripts, and messaging architectures. Your role will be pivotal in shaping the voice of our client's brands, ensuring that all content aligns with their overall business goals and brand identity.
Copywriting and Content Creation
- Develop creative and impactful copy for a variety of digital platforms, including websites, mobile apps, and marketing campaigns.
- Write scripts for videos and other multimedia content that captivate and inform audiences.
- Craft messaging that is consistent, engaging, and reflective of the client's brand voice and objectives.
Strategic Thinking and Planning
- Contribute to the creation of messaging guidelines, brand story scripts, and messaging architectures.
- Participate in strategic planning sessions to understand client needs and align content strategies with business goals.
- Provide insights and recommendations on content direction and brand voice.
Collaboration and Communication
- Work closely with designers, project managers, and other team members to ensure a cohesive and integrated approach to content and design.
- Present and explain concepts, guiding clients and team members through the rationale behind content choices.
- Participate in client meetings and workshops to gather insights and feedback.
What We're Looking For:
We seek an individual who can:
- Combine creative writing skills with strategic thinking:
- Develop engaging, clear, and concise copy that aligns with strategic objectives.
- Think conceptually about the broader implications of the copy on brand perception and user experience.
- Communicate effectively with diverse teams and clients:
- Collaborate with cross-functional teams to ensure messaging consistency across all platforms.
- Articulate content strategies and creative concepts to clients and team members.
- Manage multiple projects and adapt to changing priorities:
- Juggle various projects and deadlines without sacrificing quality.
- Adapt writing style and strategic approach to suit different brands and audiences.
- Stay current with industry trends and best practices:
- Continuously learn and apply the latest trends in copywriting and strategic content planning.
- Use insights from market research to inform and improve content strategies.
- +5 years of experience in copywriting, preferably in a branding or marketing agency.
- A portfolio showcasing a range of writing samples, including web copy, video scripts, and strategic content.
- Proven ability to develop messaging strategies and content plans that align with brand goals.
- Experience in creating brand narratives and messaging architectures.
- Outstanding written and verbal communication skills.
- Ability to present ideas effectively and persuasively to both team members and clients.
Creativity and Problem-Solving
- Demonstrated creative thinking with the ability to generate innovative ideas.
- Strong problem-solving skills, with an aptitude for finding creative solutions to content challenges.
Adaptability and Collaboration
- Flexibility to adapt writing style to different brand voices and project requirements.
- Strong collaborative skills, with experience working in a team-oriented environment.
- We are looking for more than just technical expertise; we value copywriters who are empathetic, collaborative, and dedicated to crafting messages that resonate. These personal qualities are integral to our team dynamic and the success of our projects.