Consumer Experience Strategy
Nearly three-quarters of all senior executives see a link between customer experience and customer loyalty – but research indicates that less than half of all companies actually provide a positive customer experience. If you want to make the right impact on your target market and keep your customers interested in your products and organization, you need to plan for that success.
Create Irrational Loyalty
A Customized Consumer Experience Strategy to Help You Build Loyalty
Brightscout can help by working out a detailed, logical, effective customer experience (CX) strategy for your overall brand or current project. This process begins with our initial discovery interview. As we collect information about your overall vision for your brand or product, we also develop an understanding of your specific industry and customer base. We also make use of the buyer personas we derive from our user research to develop a clear image of your customers’ likes, dislikes and previous experiences.
Once we understand what kind of experience your customers desire, we can create a strategy to help you deliver that experience. For instance, we may recommend training in specific areas to help your employees resolve customer issues, answer questions and close sales. We may recommend specific changes to your website to enhance its user-friendliness and compel customer responses. Our team can also create customer feedback mechanisms to help you recognize any concerns or objections that may come up with your brand or product.
Why Choose Customer Experience Strategy with Brightscout?
An Intelligent Start
A comprehensive understanding of your industry, brand, and customers.
Cumulative Research
A powerful combination of design research, market research and user research.
Practical Tactics
A step-by-step plan for optimizing your website, products, and employee knowledge.
Ongoing Adjustments
Incremental course corrections as needed, based on customer and employee feedback.
CONTINUING FEEDBACK
Refining ROI From Your Customer Experience Strategy
A top-class customer experience is always a work in progress. Here at Brightscout, we understand the need to keep refining and remodeling your customer experience strategy. We do this by helping you collect customer and employee feedback on a continuing basis.
Our team crafts an actionable roadmap based on user feedback and research to help you build delightful user experiences across your products and marketing touch points.
Recent Work
Launch The Best Projects
The Brightscout team’s diverse skill set allows us to expertly tailor our services to match your needs across strategy, design, and development for mobile & web projects. From full-pr oject engagements to à la carte services, we help our clients launch the best projects possible.
industries
Industries we Specialize In…
Building highly-polished products in growing industries like yours.
Technology
Government
Health & Medical
Retail & E-commerce
Financial
Brightscout provides teams across diverse industries with the tools and insights they need to innovate. Use technology and design to capture value for your customers, drive growth and solve meaningful problems.
Our Work is Featured In
Learn more about Design Sprints..
From small businesses to innovative enterprise companies, Brightscout transforms innovation through design and technology product teams.
7 Chief Attributes of a Respectable UX
UX designing is not a gamble. Devices change. Target audiences change. But then, no matter what, the method to UX designing stays the same. How come? Simply because a UX designer needs to focus on user needs only. Nothing else. In other words, the designer needs to...
Collection of the Best Brand Stylescapes Ever Created
What is a Stylescape? A Stylescape is a collection of brand assets such as colors, typography, photography, patterns, etc. that are combined together by a designer to build a visual aesthetic of a brand. It's a more elevated execution than a moodboard but isn't quite...
Is Banning Remote Work Hurting Your Business
“I want a person sitting next to me so we can quickly talk about changes.” Is that a fair objection to hiring a third-party worker or agency in today’s world? What are you really saying when you say you prefer to hire in-house? When you hire someone in-house, you can...
Looking for other services?
The expert team at Brightscout specializes in building innovative technology solutions for enterprises.
