Who uses your products or services? What kinds of people are most likely to need that killer app we’re developing for you? If you don’t have a razor-sharp image of the individuals who buy and use your offerings, you can’t fine-tune your development or marketing to reach out and grab those individuals’ attention. Here at Brightscout, we solve that problem early in the process by performing advanced, comprehensive user research.
Aggregated Data to Help You Attract Your Ideal Customers
What kinds of data do we collect? For starters, we gather and analyze all the relevant customer data you’ve already collected thus far, from in-person interviews and online surveys to information on specific buying preferences. We may also make use of quantitative data such as website analytics, sales funnel statistics, inbound sales records, and repeat sales. Heat mapping and other analyses can help us understand geographic patterns and trends, both for your current customers and for buyers of your competitors’ products.
Once we have this wealth of data, we can create what’s known as a buyer persona. A buyer persona is a detailed description of your ideal customer or user. It incorporates not only age, sex, education, location, and other key demographics, but also every known scrap of information about your average user’s buying habits, reasons for not buying, needs, interests, concerns, and perceived challenges or barriers to using specific kinds of technology products or features.
Why Choose Brightscout User Research?
An extraordinarily detailed understanding of your company and target market.
Simplify Data Collection
Combine your current user data and freshly-collected data from a variety of channels.
Build What Matters
Custom-tailor your product for the specific needs and preferences of an ideal users.
Segmentation of buyer persona information via qualitative and quantitative analysis.
Build What your Users Want the First Time
Know your users, and you’ll know exactly what kinds of products they need and want to use. Let Brightscout be your guide!
Launch The Best Projects
The Brightscout team’s diverse skill set allows us to expertly tailor our services to match your needs across strategy, design, and development for mobile & web projects. From full-pr oject engagements to à la carte services, we help our clients launch the best projects possible.
Industries we Specialize In…
Building highly-polished products in growing industries like yours.
Health & Medical
Retail & E-commerce
Brightscout provides teams across diverse industries with the tools and insights they need to innovate. Use technology and design to capture value for your customers, drive growth and solve meaningful problems.
Our Work is Featured In
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The expert team at Brightscout specializes in building innovative technology solutions for enterprises.