BRIGHTSCOUT's B2B Marketing Manager with over 19 years of agency and consulting experience across global markets. With a strong background in enterprise project leadership and past work with brands like Ford, Pfizer, and Microsoft, she leads the marketing strategy that supports pipeline growth, sales enablement, and long-term relationships with our partners.
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Ailen Herrera
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Ailen Herrera

BRIGHTSCOUT's B2B Marketing Manager with over 19 years of agency and consulting experience across global markets. With a strong background in enterprise project leadership and past work with brands like Ford, Pfizer, and Microsoft, she leads the marketing strategy that supports pipeline growth, sales enablement, and long-term relationships with our partners.

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Black and white photo of a person handwriting notes at a desk
Growth & GTM
Founder-Led Sales for B2B SaaS: When to Hire Your First AE
Written by
Ailen Herrera
August 26, 2026
Reading time
6min
Black and white photo of a person pointing at a document during a meeting
Growth & GTM
B2B SaaS Trial-to-Paid Conversion: Where Self-Serve Funnels Break
Written by
Ailen Herrera
August 20, 2026
Reading time
6min
Black and white photo of two colleagues discussing a whiteboard diagram
Growth & GTM
Product-Led Growth for B2B SaaS: When PLG Works and When It Doesn't
Written by
Ailen Herrera
August 19, 2026
Reading time
6min
Black and white photo of a team meeting with a sticky-note prioritization board"
Growth & GTM
Customer Advisory Boards for B2B SaaS: How to Build One That Shapes Product Strategy
Written by
Ailen Herrera
August 17, 2026
Reading time
6min
Marketer drawing a sales funnel diagram on a glass whiteboard
Teams & Ops
What Is a Fractional CMO? The B2B Tech Guide
Written by
Ailen Herrera
August 6, 2026
Reading time
6min
Marketing executive presenting a strategy plan on a whiteboard
Teams & Ops
Fractional CMO for SaaS: What It Is and When to Hire One
Written by
Ailen Herrera
July 30, 2026
Reading time
6min
Open book with fanned pages, symbolizing a growth-stage B2B SaaS marketing playbook
Growth & GTM
B2B SaaS Marketing: A Playbook for Growth-Stage Companies
Written by
Ailen Herrera
July 2, 2026
Reading time
4min
Person pointing at a laptop screen displaying "Technology empowers people" text
Growth & GTM
SaaS Content Marketing: How to Turn Content Into Pipeline
Written by
Ailen Herrera
June 18, 2026
Reading time
2min
B2B demand generation planning session with a team mapping a pipeline on a whiteboard
Growth & GTM
B2B Demand Generation: How to Build a Pipeline Engine That Compounds
Written by
Ailen Herrera
June 9, 2026
Reading time
2min
Person calculating pricing numbers on a notepad next to a calculator and laptop
Growth & GTM
SaaS Pricing Strategy: How to Price for Growth Without Losing Deals
Written by
Ailen Herrera
June 8, 2026
Reading time
3min
B2B marketer mapping content strategy to pipeline on a whiteboard
Growth & GTM
How to Build a B2B Content Strategy That Actually Generates Pipeline
Written by
Ailen Herrera
June 1, 2026
Reading time
2min
Close-up of needle and thread representing precision targeting in B2B SaaS GTM strategy
Growth & GTM
Examples of Go-to-Market Strategies for B2B SaaS That Actually Worked
Written by
Ailen Herrera
May 18, 2026
Reading time
3min
Long-exposure highway traffic at night representing high-volume SEO data flow
Growth & GTM
SEO for B2B SaaS: Why Traffic Volume Is the Wrong Metric
Written by
Ailen Herrera
May 9, 2026
Reading time
2min
Two professionals closing a B2B agency partnership deal with a handshake
Teams & Ops
Hiring vs. Agency vs. Embedded Team: What's Actually Right for Your Stage
Written by
Ailen Herrera
April 27, 2026
Reading time
2min
B2B professional presenting demand generation strategy in a team meeting.
Growth & GTM
B2B Demand Generation in 2026: What's Working for Tech Companies
Written by
Ailen Herrera
April 26, 2026
Reading time
3min
B2B go-to-market strategy workshop showing positioning statement matrix and channel strategy
Growth & GTM
B2B Go-to-Market Strategy: The Framework That Actually Works for SaaS
Written by
Ailen Herrera
April 20, 2026
Reading time
2min
Three individuals sit around a table containing multiple laptops and monitors in a spacious office setting.
Growth & GTM
Brand & Positioning
How does effective content strategy improve branding and apps?
Written by
Ailen Herrera
December 18, 2025
Reading time
4min
B2B digital agency team collaborating on strategy with laptops in a modern workspace.
Teams & Ops
What to Look for in a B2B Digital Agency
Written by
Ailen Herrera
December 1, 2025
Reading time
4min
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