Common QuestionsCommon QuestionsCommon QuestionsCommon Questions
Common Questions
Common Questions
Common Questions
Common Questions
Frequently Asked Questions
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About BRIGHTSCOUT
What does BRIGHTSCOUT do?
BRIGHTSCOUT is a global B2B design and development studio specializing in branding, websites, and digital products for emerging tech companies. We partner with high-growth teams to accelerate strategy, design, and engineering with a unified “one-house” delivery model.
Who do you work with?
We support venture-backed startups, mid-market tech companies, and enterprise innovation teams across AI, SaaS, cybersecurity, developer tools, data & analytics, fintech, and more.
What makes BRIGHTSCOUT different?
• A single integrated team across brand, web, and product
• Senior talent distributed globally
• High-velocity delivery powered by frameworks like ReadyGo and Lucy
• Flexible engagement models: Fixed Scope, Flex-Team Retainers, Time and Material and Embedded Talent
• Proven track record with companies like Mistral AI, Kindo, Valorx, Vertafore, NetRise, and CloudZero
Engagement Models
How do you charge for work?
We use three primary models:
1. Fixed-Scope Projects for branding, websites, and product builds
2. Flex-Team Retainers for ongoing design, engineering, and growth support
3. Time and Material is typically used to support small scope changes or one-off projects
4. Embedded Talent for dedicated senior strategists, designers, and engineers
What’s the difference between Flex-Team and Embedded Talent?
• Flex-Team: Elastic design/engineering resources that adapt to weekly priorities
• Embedded Talent: Fully dedicated senior strategists, designers or engineers working as part of your internal team
Do you support long-term partnerships?
Yes. Roughly half of our clients start with a project and expand into long-term retainers.
Branding
What’s included in a brand engagement?
Depending on the service level:
• Brand strategy and positioning
• Messaging frameworks
• Visual identity
• Brand guidelines
• Asset libraries
• Brand activation assets
How long does a brand project take?
Branding timelines depend on company size: small companies typically take 6 to 12 weeks, medium companies take 12 to 16 weeks, and large companies take 4 to 6 months.
Do you handle brand rollouts?
Yes. We create launch assets, website updates, product UI updates, and content templates.
Websites
Do you build in Webflow?
Yes. Webflow is our go-to for marketing sites, especially paired with our ReadyGo framework for frapid development and consistent quality.
Do you support headless builds?
For content-heavy or enterprise needs, we support Sanity, Payload, Next.js, and custom headless architectures.
What’s a typical website timeline?
A typical website timeline depends on the size of the company, content readiness and feedback cycles: small companies usually take 8 to 12 weeks, medium companies take 12 to 16 weeks, and large companies take 4 to 6 months.
Do you write copy?
We can own full-site copywriting or collaborate with your internal team.
Product Design & Engineering
Do you build MVPs?
Yes. We handle strategy, UX, UI, and full-stack development for early-stage products.
Do you work with existing engineering teams?
Yes. Often we find the best division of labor is for our team to handle the frontend while your team manages the backend, or we can collaborate directly in your backlog and split tasks based on strengths, availability and complexity.
What technologies do you use?
React, Next.js, Node, Python, Go, Postgres, AWS, and modern frontend/backend stacks.
Process & Delivery
How do you charge for work?
We use Notion, Slack, Figma, and weekly status calls. Every engagement includes:
• Roadmap
• Delivery plan
• Weekly status reporting
• Clear owners and communication channels
What’s the difference between Flex-Team and Embedded Talent?
Through our “4-Eyes” QA, internal reviews, and structured approval workflow for strategy, design, motion, and development.
Do you support long-term partnerships?
We structure feedback cycles up front, keep them timeboxed, and make sure expectations are clear before work begins.
Team & Operations
Where is your team located?
We’re a global team with senior talent across the US, LATAM, and Europe.
Do you assign a PM?
Yes. Every engagement includes a dedicated PM to drive delivery, communication, and expectation management.
Can we meet the team before starting?
Absolutely. For retainers and Embedded roles, we provide full portfolio reviews and interviews.
Pricing & Budget
What do projects typically cost?
Projects vary based on scope and company size, but we have a general project minimum of $25K. Most branding, website, or product engagements fall between $25K and $250K, with ongoing retainers or embedded talent priced separately depending on team size and duration.
How do we get an estimate?
After a short discovery call, we create an alignment brief with scope, assumptions, timeline, and pricing tiers (Good, Better, Best).
Logistics
Do you work in US time zones?
Yes. We optimize for ET and PT collaboration windows.
What tools do clients need?
Slack for communication, Notion for project management, and Figma for design review.
How do we get started?
We begin with a short alignment call and draft the brief, and for teams that need it, we can present a more formal pitch before moving into the SOW.
You want a brand that wins trust, a site that shortens sales cycles, and a product that users love.
That’s exactly what we deliver. No fluff, no drop-offs, just outcomes.
Let’s TalkThat’s exactly what we deliver. No fluff, no drop-offs, just outcomes.
You’re transforming the way the world works.
Let’s shape what’s next.