Glean's team reached out to us for help in establishing a visual identity that would position the company as a trailblazer in data visualization. We put in a great deal of effort to transform the client's idea into a web platform that was both scalable and polished, while also being innovative. The ultimate goal was to capture the attention and imagination of the target audience
Clents request was to create a unique identity that stood out and was easily recognizable. We also needed to ensure that the brand identity design aligned with Glean's values, goals, and message and effectively communicated these to potential customers. Another challenge was appealing to a diverse audience that included both data experts and those less familiar with data management. Additionally, we had to make sure that the brand identity design was contemporary and relevant to current industry trends without becoming quickly outdated.
As a team, we understood the importance of having a thorough understanding of Glean's values and mission to design a brand identity that accurately reflected them. We conducted market research to gain insights into the target audience, competition, and industry trends, which helped us make informed design decisions. We tested and refined the brand identity design with the target audience to ensure that it effectively communicated Glean's values and message. Throughout the design process, we took a strategic and thoughtful approach, based on a deep understanding of Glean's mission and target audience.
We strived to ensure that the brand identity was appealing and memorable to Glean's target audience, and set Glean apart from its competitors. To achieve this, we developed a cohesive and well-defined visual identity that included elements such as logo design, typography, color scheme, and other visual elements. We established guidelines to ensure that the brand identity was consistent across all platforms. We tested and refined the brand identity design with the target audience to ensure that it effectively communicated Glean's values and message. We recognized that the perfect solution for Glean's brand identity depended on the company's unique goals, resources, and priorities.