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Gable is a B2B data infrastructure SaaS that provides a collaboration platform to author and enforce data contracts. By building bridges between data producers and consumers, Gable aims to provide stability in companies valuable data assets.
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Gable’s leadership approached Brightscout to hone a market strategy and develop the name and visual identity for the new company and its new offering. Being a newcomer to the market, a name referencing the stability of the triangle was crucial to establish trust in its services, but also to differentiate itself and leave a lasting impact.
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Through our research, we discovered that our audience, particularly data engineers, values simplicity and clarity in visual content. That prompted us to adopt a clean and minimalistic look and feel, eliminating unnecessary or overly abstract visuals.
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The design team was also responsible for delivering a landing page capable of showcasing Gable's expertise in data management and enticing visitors to explore further and engage with the brand.
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