Gable is a B2B data infrastructure SaaS that provides a collaboration platform to author and enforce data contracts. By building bridges between data producers and consumers, Gable aims to provide stability in companies valuable data assets.
Gable’s leadership approached Brightscout to hone a market strategy and develop the name and visual identity for the new company and its new offering. Being a newcomer to the market, a name referencing the stability of the triangle was crucial to establish trust in its services, but also to differentiate itself and leave a lasting impact.
Through our research, we discovered that our audience, particularly data engineers, values simplicity and clarity in visual content. That prompted us to adopt a clean and minimalistic look and feel, eliminating unnecessary or overly abstract visuals.
The design team was also responsible for delivering a landing page capable of showcasing Gable's expertise in data management and enticing visitors to explore further and engage with the brand.