Your brand is your corporate persona — the face and voice of your company and its products. Ideally, the right combination of visual elements, messaging and emotional appeal should come together to form a cohesive brand identity. Successful brand design draws on all of these elements to communicate your quality, integrity, values and mission in everything you do.
Differentiate Your Brand
The Art of Expressing Your Brand’s Unique Personality and Appeal through Visual Artistry
Brightscout’s brand design process starts with a detailed understanding of the brand itself, from its cultural values and emotional impact to its core audience and unique value proposition. We achieve this objective during the brand strategy phase of the project. Your designers can then focus on a few key attributes that best describe your brand, using those attributes to dictate the psychological and emotional goals of the design. We also rely heavily on the market research we’ve done into your target markets and buyer personas to tell us exactly who we need to influence.
With our goals and audience firmly in hand, it’s time to create the actual brand design elements. The logo is perhaps the most instantly recognizable feature of a brand design. Our designers go through an exhaustive creative and testing process to create the ideal effect. We also work intensively on other visual elements such as mascots, typography and color palette. This elements will communicate your brand across all of your correspondence, signage, and digital marketing channels.
Why Choose Brightscout Brand Design?
A Strong Foundation
Brand design principles based on solid brand strategies and detailed market research.
A Memorable Logo
Unique logo design that expresses the essence of your brand in a single image.
Unified Visual Design
A variety of visual design elements coordinated to present a unified, coherent message.
A Set Standard
A comprehensive style guide to help your team maintain long-term brand consistency.
Maintaining Your Brand Integrity in Style
Once we have created your brand design, we want to make sure that design keeps its “shape” for as long as you continue to adopt it. To set the brand design down in permanent form for current and future employees, we create a style guide that lays out and explains every element.
Brand guides are great for scalability and to ensure new hires can jump right in with minimal coaching. The best brand guides are built with a harmony of guidelines that represent the brand but also allow for the right amount of flexibility to foster creativity.
Launch The Best Projects
The Brightscout team’s diverse skill set allows us to expertly tailor our services to match your needs across strategy, design, and development for mobile & web projects. From full-pr oject engagements to à la carte services, we help our clients launch the best projects possible.
Industries we Specialize In…
Building highly-polished products in growing industries like yours.
Health & Medical
Retail & E-commerce
Brightscout provides teams across diverse industries with the tools and insights they need to innovate. Use technology and design to capture value for your customers, drive growth and solve meaningful problems.
Our Work is Featured In
Learn more about Design Sprints..
From small businesses to innovative enterprise companies, Brightscout transforms innovation through design and technology product teams.
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