Rebrandly
Rebrandly, a top URL shortening service, enables businesses to create custom-branded links that enhance brand visibility and trust.
We collaborated with them to revitalize their brand identity, focusing on updating key visual elements like the logo, color palette, typography, and imagery.
UI Design / Brand Strategy / Brand identity
The Challenge
In a crowded martech space dominated by players like Bitly, Rebrandly struggled to stand out. They needed a distinctive brand identity and a cohesive experience across web and social—delivered fast to meet aggressive growth goals.
The Solution
BRIGHTSCOUT developed a bold, ownable brand identity that amplified Rebrandly’s strengths and gave them a clear voice in the market. We redesigned the website with a sharp focus on user experience and clarity of message, then activated the brand across all touchpoints. Despite the aggressive timeline, we delivered a unified digital presence and provided ongoing support to maintain brand consistency across campaigns and social media.
The Results
Rebrandly emerged with a standout identity that boosted brand recognition, improved website engagement, and drove higher self-serve signups. Social reach and interaction increased, establishing a strong foundation for ongoing marketing and growth.
CREDITS
BRIGHTSCOUT Team Roles
UI Design, Brand Strategy and Brand identity
Rebrandly Team
CEO and Board Member - Carla Bourque
Vice President Marketing – Feather Hickox
Director of Product – Brandon Keao
UI Design - Emilia Cassia
Vice President Marketing – Feather Hickox
Director of Product – Brandon Keao
UI Design - Emilia Cassia
