The most beautiful and functional website or mobile app in the world will have zero effect on its target audience if it doesn’t tell the right story. Content for digital projects can take a dizzying range of forms, often populating multiple platforms in re-usable variations. Fortunately, Brightscout can handle this intimidating aspect of your project development.
HUMANIZING YOUR BRAND
Engaging, Compelling Content for Your Digital Project
Different types of digital projects have different content needs and use content in different ways. A mobile app, for instance, must deliver more condensed and personalized content than a desktop program or full-scale website. Our Brightscout content production specialists start by identifying the specific content needs and expectations of your target audience. We also look at the most effective forms and delivery methods for the content we plan to produce. For website development, this may mean creating specific pages of content that lead your visitors through your sales funnel. For mobile apps, the process includes the creation of adaptive content and in-app notifications.
Content modeling enables our Brightscout team to provide your project with re-usable content that can inform your entire brand, not just an individual product or site. Our team can produce content in structured chunks that can be delivered in different combinations for different purposes. Detailed metadata helps various platforms pick and display the ideal content for those environments. We integrate written content with images, video, and other types of content as needed.
Why Choose Brightscout Content Production?
Your Brand Voice First
A strategy-based approach that listens first to create the perfect brand voice for your target audience.
Optimized for Results
Content designed to perform specific tasks, from customer conversion to in-app notifications.
Flexibility & Adaptability
Structured content that can be re-used and combined with other content in a variety of ways.
Feedback & Refinement
In-app feedback from users that can be applied to ongoing content/product refinements.
Collecting Valuable Input From Your Audience
Responsiveness isn’t just a matter of creating scalable content and interfaces; it also includes your ability to refine your content according to user feedback. We can create in-app feedback features that make it easy and convenient for users to offer opinions on the product, which helps us refine the content and other product features.
This user centric approach allows us to truly humanize your brand and product approach.
Launch The Best Projects
The Brightscout team’s diverse skill set allows us to expertly tailor our services to match your needs across strategy, design, and development for mobile & web projects. From full-pr oject engagements to à la carte services, we help our clients launch the best projects possible.
Industries we Specialize In…
Building highly-polished products in growing industries like yours.
Health & Medical
Retail & E-commerce
Brightscout provides teams across diverse industries with the tools and insights they need to innovate. Use technology and design to capture value for your customers, drive growth and solve meaningful problems.
Our Work is Featured In
Learn more about Design Sprints..
From small businesses to innovative enterprise companies, Brightscout transforms innovation through design and technology product teams.
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