Meltano is an innovative brand driven by a diverse all-remote team and a thriving community comprising thousands of individuals. Their ultimate goal is to expedite innovation by unlocking data and igniting creativity. With Meltano, data teams gain the ability to effortlessly fetch data from any source, seamlessly transmit data to any destination, and customize data transformation to suit their unique requirements.
At the core of the brand philosophy lie open source principles and active community engagement. Meltano sought a distinctive solution that would not only capture attention but also foster inclusivity and effectively communicate the user-friendly nature of their new data tool.
Taking into account the brand's core values and objectives, our team embarked on a journey of brainstorming and rigorous testing, aiming to strike a harmonious balance between an engaging and playful design approach and a clear, concise representation of the technical aspects.
Capitalizing on Meltano's existing dragon logo and the presence of the beloved dragon plush toy named Melty, we seized the opportunity to revitalize the mascot's design and construct an immersive universe around it. This revitalized mascot serves as a vibrant embodiment of the brand, creating a captivating visual experience that resonates with the audience.