Ki Health is a life sciences company focused on research, development and commercialization of novel diagnostics, products and services for the treatment of metabolic disease and related indications. Their products will be arming consumers with the knowledge they need to prevent and prepare from the comfort of homes.
Kihealth needed a visual identity that balanced professionalism and approachability. It was crucial that the visual identity didn't come across as cold or distant to their target audience.
We needed to create a visual identity that speaks to the target audience while also showcasing the scientific and rational side of the company.
To overcome this challenge, we developed a design solution that strikes the perfect balance between warmth, humanity, and precision. Our approach focused on creating a bright, simple, and optimistic aesthetic that evokes a feel of serenity and balance, conveying a sense of refinement and sophistication.
Our design solution achieved this balance, offering Kihealth a visual identity that is both beautiful and effective.