ATA
ATA is a global supply chain and logistics partner committed to empowering clients through personalized, technology-driven solutions that keep the world moving.
Brand Identity / UI Design / Development / Brand and UI Support
The Challenge
ATA needed to modernize its brand to reflect its global scale, technological leadership, and customer-centric innovation—while ensuring internal consistency across touchpoints. Their outdated identity no longer aligned with their forward-looking services or market aspirations.
The Solution
BRIGHTSCOUT developed a comprehensive brand foundation, visual identity, and website look and feel—culminating in a robust brand guidelines document that clearly codified ATA’s renewed positioning. The work included stakeholder workshops, competitive analysis, and design sprints to create a scalable system for digital and offline use.
The Results
ATA now has a unified brand presence that signals innovation and reliability across global markets. The refreshed identity has positioned them to confidently scale marketing efforts and expand into new regions with clarity and consistency. Since launch, the brand has energized internal teams, strengthened client trust, and elevated ATA’s perception as a modern leader in logistics and supply chain innovation.
Credits
BRIGHTSCOUT Team Roles
Brand Identity and, UI Design
ATA Team
Global Marketing Director - Steve Zimberg
COO - Feyza Ercengiz
CEO - Matt Goker
COO - Feyza Ercengiz
CEO - Matt Goker
Check more of our work
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You want a brand that wins trust, a site that shortens sales cycles, and a product that users love.
That’s exactly what we deliver. No fluff, no drop-offs, just outcomes.
Let’s TalkThat’s exactly what we deliver. No fluff, no drop-offs, just outcomes.
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