Rox

Rox is the first enterprise-ready,  AI-powered agent swarm designed to elevate sales teams to the next level.

We developed Rox's brand identity from the ground up and collaborated closely throughout the creation of this groundbreaking tool that’s redefining the market.

Brand Identity / UI Design / UX Design / Product Design / Webflow Development

The Challenge‍

Rox, an innovative AI startup, needed to introduce their groundbreaking "Agent Swarms" concept to the market. They required a cohesive brand, product and website that could effectively communicate complex AI concepts to a broad audience. The goal was to establish Rox as a category leader in RevOps and Sales Productivity.

The Solution

Brightscout developed a cutting-edge brand identity and product that reflected Rox's innovative approach to AI. The team created a dynamic website using Webflow, incorporating interactive storytelling to explain the Agent Swarms concept. Brightscout also designed pioneering AI UX patterns that effectively solved users problems with AI technology while setting new standards for how to integrate AI into your product.

The Results

The term "Agent Swarms" gained significant traction in the AI community, with a 300% increase in related search queries within six months of launch. Rox's website saw a 75% increase in time-on-site, indicating high engagement with the complex AI concepts presented. The UX patterns developed for Rox were widely recognized and emulated in the industry, establishing the company as a trendsetter in AI interface design.

Credits

Brightscout Team Roles

UI Design, Brand Identity, Product UI/UX

Rox Team

Co-Founder, CEO - Ishan M.
Co-Founder, Product Lead - Diogo R.
Product Engineer - Yuma T.