Rox
Rox is the first enterprise-ready,
AI-powered agent swarm designed to elevate sales teams to the next level.
We developed Rox's brand identity from the ground up and collaborated closely throughout the creation of this groundbreaking tool that’s redefining the market.
Brand Identity / UI Design / UX Design / Product Design / Webflow Development
The Challenge
Rox, an innovative AI startup, needed to introduce their groundbreaking "Agent Swarms" concept to the market. They required a cohesive brand, product and website that could effectively communicate complex AI concepts to a broad audience. The goal was to establish Rox as a category leader in RevOps and Sales Productivity.
The Solution
BRIGHTSCOUT developed a distinctive brand identity and a user-centric product experience that captured Rox’s pioneering approach to AI. We designed and launched a Webflow website featuring interactive storytelling to bring the Agent Swarms concept to life, while also creating innovative UX patterns that set a new standard for AI integration in digital products.
The Results
Rox entered the market with a bold identity and a digital experience that positioned them as a true category innovator. The Agent Swarms concept quickly gained recognition, and their product design set a new bar for AI usability. Following the initial launch, BRIGHTSCOUT Flex-teams continued to support both brand and product activation—delivering ongoing creative, strategic, and technical execution to fuel Rox’s growth.
Credits
BRIGHTSCOUT Team Roles
UI Design, Brand Identity, Product UI/UX
Rox Team
Co-Founder, CEO - Ishan M.
Co-Founder, Product Lead - Diogo R.
Product Engineer - Yuma T.
Co-Founder, Product Lead - Diogo R.
Product Engineer - Yuma T.
