Pellonium

What We Achieved

We carried out a full-blown branding exercise for Pellonium so that they could solidify their market positioning and start selling to enterprise customers during a pivotal stage in their growth journey. With the groundwork on their end already in place, we came in and revamped their identity, building them a website that would highlight their cutting edge technology and customer-centric approach. This was central to positioning them in the market as a trustworthy, cutting edge tech company that stands out in a crowd.

How We Got There 

We worked with Pellonium to strengthen their digital presence, using the logo they already had and the ideas they brought to the table to pinpoint goals, pain points and action items. Their main takeaway was that they wanted to transform their brand identity into one that was more polished and sophisticated. We explored several visual territories and messaging options until we landed on a voice, a story and an aesthetic that felt perfect.

Challenges

With smaller budgets and tight deadlines, we didn’t have a lot of time or space to play around. Less design rounds meant working harder to hit the mark, but we were able to deliver an updated logo, visual assets, and a revamped website that met their goals after understanding what they wanted to move away from and how they wanted to be seen by their target audience.