Predibase

What We Achieved

Predibase was acquired by Rubrik for $100M after our collaboration. Their website is now slick and scalable, resonating with both enterprise buyers and developers. That means more engagement, clearer messaging, and stronger lead conversion. 

How We Got There 

We took a stale website and completely revamped it, focusing on a modern visual identity and clear, user-focused storytelling. Our approach included creating a fresh design system, improving page hierarchy, and aligning messaging with the brand’s unique positioning as a fast, flexible, and developer-first platform for customizing and serving open-source LLMs. Interactive elements, product illustrations, and streamlined CTAs were introduced to guide visitors through the experience and drive conversions. We also optimized key pages like the homepage, product overviews, and documentation pathways to support both technical and non-technical users.

Challenges

In today’s digital landscape, design that pops combined with clear, short and sweet messaging are key to making a brand stand out among the competition. Predibase’s original website was visually outdated and no longer reflected the innovation and performance of its product offering. Alongside design limitations, the site suffered from disjointed messaging, unclear value propositions, and a lack of intuitive structure—making it difficult for users to quickly grasp what Predibase offers or take action, let alone spend time on a sight that was visually unappealing.