Predibase

Predibase is a cutting edge company building a game changing declarative machine learning system that provides the best of flexibility and simplicity to enable the fastest-way to operationalize state-of-the-art models. Users focus on specifying the “what”, and the system figures out the “how”.

Brand / Web Design / Web Development / Jamstack / React / Sanity / Design & Dev Support

The Challenge‍

Predibase’s original website had become visually outdated and no longer reflected the innovation and performance of its product offering. Alongside design limitations, the site suffered from disjointed messaging, unclear value propositions, and a lack of intuitive structure—making it difficult for users to quickly grasp what Predibase offers or take action.

The Solution

We redesigned the Predibase website from the ground up, focusing on a modern visual identity and clear, user-focused storytelling. Our approach included creating a fresh design system, improving page hierarchy, and aligning messaging with the brand’s unique positioning as a fast, flexible, and developer-first platform for customizing and serving open-source LLMs. Interactive elements, product illustrations, and streamlined CTAs were introduced to guide visitors through the experience and drive conversions. We also optimized key pages like the homepage, product overviews, and documentation pathways to support both technical and non-technical users.

The Results

A Clean, future-ready site that resonates with both enterprise buyers and developers—driving greater engagement, improved clarity, and stronger lead conversion.

Credits

Brightscout Team Roles

Brand Identity, UI Design, Web Development, Motion

Predibase Team

Head of Marketing - Michael Ortega