Starburst simplifies data analytics by providing fast, secure access to data across cloud, on-premises, and hybrid environments without moving it.
The Challenge
Starburst, a data analytics company, needed to establish a strong brand presence in the crowded data management sector. They required a modern, scalable website that could effectively communicate their complex offerings to a technical audience. The goal was to increase brand visibility and generate more qualified leads.
The Solution
Brightscout crafted a distinctive brand identity that reflected Starburst's innovative approach to data analytics. The team developed a cutting-edge website using Next.js and Headless WordPress, ensuring optimal performance and flexibility. This Jamstack approach allowed for seamless content management while maintaining high-speed performance and robust security.
The Results
The new website saw a 10% increase in organic traffic within the first three months of launch. Conversion rates for demo requests increased by 15%, directly contributing to Starburst's sales pipeline. The modern, responsive design significantly improved user engagement, with average session duration increasing by 18% and bounce rates decreasing by 15%.