New Relic
New Relic offers a comprehensive observability platform that enables engineering teams to monitor, debug, and improve their entire tech stack in real-time. It provides advanced analytics, AIOps, and a unified view across infrastructure, applications, and logs to enhance operational efficiency and ensure seamless digital experiences.
Branding / UI / Interface Design / Web Publishing / Web Design / Web Development / Motion / Design Support
The Challenge
NewRelic, a leading software analytics company, had lost its brand identity in a rapidly evolving tech landscape. The company needed to realign its brand with its core values and market position. Their goal was to revitalize their image and reconnect with their target audience effectively.
The Solution
Brightscout developed a comprehensive rebranding strategy, focusing on NewRelic's unique strengths and market differentiators. The team executed a full-scale website redesign and development, incorporating modern design principles and user-centric navigation. Additionally, Brightscout produced high-quality video content to showcase NewRelic's renewed brand identity and value proposition.
The Results
The rebranding effort resulted in a 30% increase in website engagement and a 7% boost in lead generation within the first quarter post-launch. NewRelic's market perception significantly improved, with customer surveys indicating a 40% increase in brand trust. The new brand identity and website became pivotal in NewRelic's successful repositioning in the competitive tech analytics market.
Credits
Brightscout Team Roles
UI Design, Motion, Web Development
New Relic Team
Lead Producer, Brand Experience - Yasmin Vahdatpour
Principal Program Manager, Web - Karen Kirr
Design Director, Brand Experience - Dan Marcus
Principal Program Manager, Web - Karen Kirr
Design Director, Brand Experience - Dan Marcus
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