Guideline

The Challenge‍

Guideline AI faced the complex task of unifying multiple marketing products under a single cohesive brand. The company needed to create a unified identity that could represent its diverse portfolio while standing out in the competitive media intelligence market.

The Solution

Brightscout developed a comprehensive branding and web development strategy for Guideline AI. The team created a modern, sophisticated brand identity that reflected the company's role in redefining market intelligence. A new website was designed and developed, featuring a clean, intuitive interface that showcased Guideline AI's innovative approach to media planning and data analysis.

The Results

The new brand and website successfully brought together Guideline AI's diverse product offerings under a unified, powerful identity. The website effectively communicates Guideline AI's value proposition, highlighting its ability to pool exclusive billing data from leading agencies and independents. The rebranding has positioned Guideline AI as a leader in media intelligence, appealing to media strategy professionals, financial analysts, and market researchers alike.