Blink

The Challenge‍

Blink Ops was an early-stage startup with a bold vision to transform IT and security operations. With only three team members and limited brand presence, they needed help building their brand from the ground up—while supporting rapid growth and positioning themselves in a highly competitive market. The goal was to create a scalable, recognizable brand identity that could evolve with their product and team.

The Solution

Over a four-year partnership, Brightscout helped Blink Ops establish a strong brand foundation and MVP, then evolved it through every stage of their growth. We redesigned the website multiple times to reflect their maturity, created brand assets for product launches, crafted campaign visuals for ads and email marketing, and supported event presence with swag and booth design. Our agile approach aligned with the fast-moving pace of their marketing and sales efforts.

The Results

Blink Ops scaled from 3 to over 100 employees, expanded into 4 countries, and gained significant market traction. With $50M+ in funding and a 400% YoY revenue growth in the last year alone, the brand now reflects a category-defining company. Their cohesive identity and marketing execution helped fuel visibility, investor confidence, and rapid business acceleration.