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The Challenge‍

Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself. They needed a distinct, ownable brand identity to stand out in a crowded market. The goal was to create a cohesive brand experience across all touchpoints, including their website and social media presence.

The Solution

Brightscout developed an ownable brand identity that highlighted Rebrandly's strengths and personality. The team redesigned the website with a focus on user experience and clear communication of Rebrandly's value proposition. Ongoing support was provided to ensure consistent brand implementation across all marketing initiatives, including social media campaigns.

The Results

Rebrandly's new brand identity led to a 40% increase in brand recall among target customers. Website traffic increased by 10% year-over-year, with a 8% improvement in lead quality. Social media engagement rates doubled, significantly expanding Rebrandly's digital footprint and establishing them as a thought leader in the URL shortening and branding space.