Scorecard

The Challenge‍

Scorecard had the tech to evaluate, optimize, and ship better large language models, but their brand was outdated and lacked the credibility they needed to get to their next stage of growth. The initial visual presence leaned heavily on generic imagery, lacking authenticity and impact. With a critical funding round approaching and ambitions to attract enterprise clients, investors, and developers, Scorecard was missing a cohesive brand system and a compelling story that could position it as a category leader.

The Solution

We created a scalable and iconic brand identity rooted in a “command center” concept that conveyed precision, control, and real-time insight. This metaphor shaped the entire visual language, helping users feel empowered and in control. We paired this with a new website that bridges marketing and product UX. The result is a clean, analytic, and professional brand presence that shows technical depth and remains approachable.

The Results

The new brand and website have transformed Scorecard’s presence, establishing it as a trusted, forward-thinking player in AI evaluation. Now, they have a bold, structured identity and a digital experience aligned with its product values. Scorecard is positioned to engage top-tier clients, attract investors, and scale confidently.