Ondaro

Ondaro, formerly known as Cask, is a globally recognized ServiceNow Elite Partner. We worked with them to create a modern brand system and digital presence that clearly distinguishes Ondaro from competitors while honoring their legacy.

Brand identity / Brand Strategy / UI Design / Copywriting / Web Development / Motion

Billboard on a city street with slogan 'See clearly and move forward with confidence' alongside a stylized illustration of a person in green pants stepping forward.

Outdoor billboard on a brick building with text 'See clearly and move forward with confidence' and an illustration of a person stepping forward on a curved path.

Window display advertisement with text 'Step into what's possible' and a person stepping through a circular maze, promoting Ondaro.

ServiceNow partner finder webpage showing a search bar and partner cards including Global Elite partner Ondaro and Elite partner NTT Data.

Advertisement with green and black background showing two connected puzzle pieces and the text 'Build the bridge between ideas and action' with Ondaro branding.

Presentation slide with Ondaro and ServiceNow logos, titled 'Catch the wave of what's next.' showing stats: 12+ years ServiceNow partner, 1000+ client engagements, 5.4k certifications, 150+ apps developed, and 4.6+ CSAT score.

Presentation slide with green background and bold text reading 'Catch the wave of what’s next.' followed by statistics about ServiceNow partnership, client engagements, certifications, and app development, with audience silhouettes in foreground.

What We Achieved

We crafted a new Ondaro brand to eliminate confusion and unify the company’s global presence under a single, unique identity. The refreshed website and visual system improved recognition, reinforced credibility with enterprise clients, and positioned Ondaro as a leading ServiceNow Elite Partner.

How We Got There

BRIGHTSCOUT developed a cohesive brand identity that reintroduced the company as Ondaro. We created a new name, logo, color palette, and visual system that inspired innovation and trust, and redesigned the website to communicate Ondaro’s expertise with clarity.

Challenges

Cask, Ondaro’s former brand, faced growing brand confusion with Cask Technologies, an unrelated firm with ongoing reputational issues. Their identity also lacked consistency across regions, which created fragmentation and reduced brand impact. With ServiceNow’s Knowledge conference approaching, the team needed a refreshed, ownable brand to elevate market perception and protect its reputation.

Credits

BRIGHTSCOUT Team Roles

Brand identity, Brand Strategy, UI Design, Copywriting, Web Development, Motion

Ondaro Team

Chief Product & Marketing Officer - Elysia Gerber
Senior Brand & Design Specialist - Stephanie Köhler
Global Senior Content Manager - Michael Nguyen
Marketing Leader for Brazil - Pedro Brandão