Ondaro
Ondaro, formerly known as Cask, is a globally recognized ServiceNow Elite Partner. We worked with them to create a modern brand system and digital presence that clearly distinguishes Ondaro from competitors while honoring their legacy.
Brand identity / Brand Strategy / UI Design / Copywriting / Web Development / Motion
The Challenge
Cask faced growing brand confusion with Cask Technologies, an unrelated firm with ongoing reputational issues. Their identity also lacked consistency across regions. This created fragmentation and reduced brand impact. With ServiceNow’s Knowledge conference approaching, the team needed a refreshed, ownable brand to elevate market perception and protect its reputation.
The Solution
BRIGHTSCOUT developed a cohesive brand identity that reintroduced the company as Ondaro. We created a new name, logo, color palette, and visual system that inspired innovation and trust. Then we redesigned the website to communicate Ondaro’s expertise with clarity.
The Results
The new Ondaro brand eliminated confusion and unified the company’s global presence under a single, unique identity. The refreshed website and visual system improved recognition, reinforced credibility with enterprise clients, and positioned Ondaro as a leading ServiceNow Elite Partner.
Credits
BRIGHTSCOUT Team Roles
Brand identity, Brand Strategy, UI Design, Copywriting, Web Development, Motion
Ondaro Team
Chief Product & Marketing Officer - Elysia Gerber
Senior Brand & Design Specialist - Stephanie Köhler
Global Senior Content Manager - Michael Nguyen
Marketing Leader for Brazil - Pedro Brandão
Senior Brand & Design Specialist - Stephanie Köhler
Global Senior Content Manager - Michael Nguyen
Marketing Leader for Brazil - Pedro Brandão
Check more of our work
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