NockNock is a company challenging traditional renting concepts and space sharing. Through NockNock, you can book useful spaces like home offices, gyms, and rooftops near you on an hourly basis - without committing to long-term contracts.
We approached this project at the very beginning: naming, brand identity, product design, UI design.
We defined a scope of work that contemplated all the things NockNock needed to succeed in the short term. We ran a 2-day workshop with the client that collaboratively outlined the concept and strategy that we would use to create.
From our first rounds of concept and feedback, we knew this was going to be a brand that needed to feel friendly. After all, we are talking about a service that gives you or your neighbor the possibility to rent unused space in your house or to rent a space near you.
A close and trustworthy feeling that appeals to a sense of community felt like the right way to go.
NockNock is an opportunity to connect with other people and other spaces. Connection, convenience, community, and trustworthiness are things your platform users should feel at every point of contact they had with this brand. We worked on the concept of "open doors, shared experiences" which we translated into a friendly, welcoming, and trustworthy visual system.