PARQ connects Energy Service Companies to Suppliers. Their workflow tools allow Energy Service buyers to more expeditiously communicate with their current vendors and to connect with new ones.
They’ve reached out to us to help them with a visual identity aligned with the company vision and values, but more importantly, to its users. So we needed to create an alternative to the brand identity that they had that fit with the different types of users that you can find in the different types of industries they work with.
We started thinking about the person who sends the purchase orders and emails to suppliers, but the more we talked with the PARQ team the more we realized that they were not the ones we should be designing for.
CEOs, CTO, and Heads of Operations are the ones in charge of providing their workers with the tools and the software needed to perform this tasks, so a more professional, reliable and industrial type of feel needed to be pursued.
Industrial businesses can be a bit conventional and outdated sometimes, for this companies functionality and practicality are prioritized over aesthetic, so our proposal should fit with this. PARQ users should immediately associate them with industrial software.
With this in mind, we developed a simple and modular language based on aesthetic criteria that’s typical of this type of companies, but without sacrificing the quality and modernity that makes PARQ unique.