Rebrandly

The Challenge‍

Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself. They needed a distinct, ownable brand identity to stand out in a crowded market. The goal was to create a cohesive brand experience across all touchpoints, including their website and social media presence.

The Solution

Brightscout developed an ownable brand identity that highlighted Rebrandly's strengths and personality. The team redesigned the website with a focus on user experience and clear communication of Rebrandly's value proposition. Ongoing support was provided to ensure consistent brand implementation across all marketing initiatives, including social media campaigns.

The Results

The brand refresh delivered stronger market differentiation and boosted brand recognition. User engagement on the website improved, with higher self-serve signups and longer session durations driving sales growth. Social media channels saw increased reach and interaction, reinforcing Rebrandly’s reputation as a leader in custom link management. This revitalized identity established a cohesive foundation for ongoing marketing success and growth.