haku

The Challenge‍

haku’s existing branding and website focused on company culture and endurance events, making it difficult for nonprofit audiences to understand its fundraising capabilities. The hard-coded website limited flexibility, lacked full HubSpot integration, and slowed down marketing initiatives. To expand into the nonprofit sector, haku needed a scalable brand and website to showcase its product offerings and drive engagement for multiple audiences.

The Solution

BRIGHTSCOUT developed a refreshed brand identity that retained haku’s core visual elements and created space for for nonprofit expansion. The website was fully redesigned in Webflow to improve user experience and content clarity.

We enhanced storytelling to clearly communicate haku’s value propositions and ensured seamless HubSpot integration to enable efficient marketing automation and lead tracking. Dynamic visuals, modern motion design, and audience-specific pathways also improved the experience for both key segments.

The Results

The new haku brand identity and website delivered a clear, compelling presence for endurance events and nonprofits. The updated design and storytelling strengthened haku’s market positioning, improved brand perception, and established them as a leading platform for endurance events and nonprofit fundraising initiatives.