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RelationalAI, a cloud-based system specializing in advanced Graph Analytics, Reasoning, Machine Learning, and Mathematical Optimization, approached us to develop a visual identity that aligns with their vision and values while catering to users across various industries. With this challenge in mind, we embarked on creating an alternative brand identity that resonates with all users and helps them leverage the full potential of RelationalAI's offerings.
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Our design process began with several mood boards and visual territories to immerse ourselves in the world of AI and identify core elements defining the brand's visual identity. The logo, representing arrows pointing to different data points, symbolizes how they are brought together by the RelationalAI platform. We chose a bold dark blue and orange color palette to convey power and formality targeted at large enterprises, with the orange adding energy and work to represent the platform's efforts. Abstract shapes in a subtle thin line art style were incorporated to tell complex stories in an elegant manner, appealing to hi-tech decision-makers.
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After refining our concepts, we crafted a brand identity that resonated with the company's target audience while embodying cutting-edge technology and innovation for the Enterprise. The carefully selected typography and color palette brought a balance or work and energy with a beautiful elegance of formality that aligned to company's values and vision across the brand's core elements - logo, color choices, and abstract shapes.
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The final brand identity solution was sleek, modern, and professional, successfully setting RelationalAI apart from competitors and positioning them as a leader in the AI industry. Overall, we are thrilled with the result and believe that the brand identity we created will serve RelationalAI well for years to come.
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