Blink is building the no-code/low-code future for cloud operations. Blink helps DevOps, SRE and SecOps teams shift left, with low-code automation that scales internal operations workflows to more efficiently support the needs of development teams and organizations. Blink lets you replace manual tasks and unmanaged siloed scripts with a managed workspace that’s shareable with the whole team.
Blink was in its starting phase and didn't had any brand guidelines in place to keep its whole social image consistent and recognizable in the competitive marketplace. They just had a logo in place.
We took their logo, which they loved as a base and started building their whole brand language upon it. We locked down the color, typography, illustrations and icon styles. So the brand image stays consistent and unique throughout. We also redid their web presence by revamping their website and updating all their social media handles to new style which was inline with the new Language.
Blink now has a unique stand and look in its competitive market. All its visuals and customer touch points are visually appealing and consistent. Which helps in conveying a sense of trust regarding the brand. All the messaging and visuals on their website is custom tailored to convey their core message to users quickly and easily.