Arcobi
Arcobi is an energy intelligence company at the intersection of data science, AI and the energy sector, positioned as an AI-first leader in the open energy ecosystem.
We rebuilt their brand and created a new, standout identity that reflects their capabilities and goals, built to scale and generate confidence across audiences.
Brand Design / Web Design / Webflow Development
What We Achieved
We helped Arcobi rebuild their brand and reintroduce itself in the market with a new, bold identity that’s tied to its AI-driven goals. Through clear messaging and a redesigned website built on WebFlow, we helped them craft a brand identity that’s built to scale and generate trust across its audiences.
How We Got There
After a thorough investigation of the existing brand and the challenges specific to the market and the company, we crafted an assets and style library based on the visual territories we landed on during our explorations. We also worked on a solid website plan with a clear sitemap to make the user experience seamless, including visuals and messaging to optimize audiences’ time on the website and turn visitors into customers more quickly.
Challenges
The brand’s identity wasn’t reflecting the company’s movement towards AI-first work, and there are a lot of competitors in the industry. Their visual system wasn’t totally consistent, their website was outdated and their messaging was also falling behind. We took these elements and worked on them together to create a unified message and convey it through an aesthetically pleasing visual platform that helps Arcobi stand out from the competition.
Check out more of our work
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