Topcon

What We Achieved

We turned Topcon, a company with 90 years of experience under their belt, into a forward-facing, future-ready brand. We worked with them to build a strong strategic positioning before developing a comprehensive visual identity system that showcases their legacy while keeping them modern for today’s fast-paced world. This helps them inspire more trust in their customers so they can keep doing what they do—but better.

How We Got There 

Strong strategic positioning that highlights their open architecture advantage, a bespoke visual identity that bridges heritage with cutting-edge technology and a brand system that speaks to both seasoned operators and tech-forward new comers. The result is a brand that’s one-of-a-kind.

Challenges

Topcon is a company with tons of expertise, but they lacked a strong, modern brand identity to help them stand out. Their brand didn’t reflect their experience or market knowledge, and their visual identity wasn’t standing out in today’s crowded tech field. We had to bridge the gap between all of that knowledge and their new vision and goals, all while keeping the nuances and needs of today’s market and users in mind.