6lock

What We Achieved

We partnered with 6lock to develop a cohesive, polished website that conveys trust and truly resonates with the private equity firms they work with. 6lock offers a revolutionary wire transferring product and we crafted content that clearly communicates its features and benefits along with the brand mission. Additionally, we established a strong foundation for their future marketing and sales initiatives, and delivered assets and a brand guide to help them maintain brand consistency in the future.

How We Got There 

We know that a strong website design needs to go beyond aesthetics and offer an intuitive and engaging user experience that aligns with a brand’s identity and business goals. That’s why we carried out a comprehensive design process to make sure that every element from layout to interaction was carefully crafted to tell 6lock’s story, guide users seamlessly, and reinforce trust and credibility. We also provided a thorough QA check to make sure that everything was perfect for launch.

Challenges

As a seed-stage startup, 6lock is establishing their distinctive and ownable brand identity, and their website lacked compelling storytelling and therefore wasn’t clearly articulating why 6lock exists, how it’s different from competitors, or why private equity firms should trust the platform. Their digital assets weren’t fully conveying the platform's unique value proposition or effectively engaging potential customers in the private equity sector. We had to build credibility and trust within that sector to drive user engagement and adoption of their product and services through a brand new design and messaging system, solid sales documentation and a strong foundation to help them continue to grow on their own.