Growthbook

What We Achieved

We helped GrowthBook build infrastructure that supports conversion, a fast and intuitive user experience and helps them stand out in the crowd among competitors. We also provided them with an easy way to keep things moving with a stable Webflow system that helps their marketing team publish quickly without engineering support and implemented a components library to help them push campaigns forward seamlessly. Finally, we strengthened their SEO and AEO foundations, heightening their overall positioning.

How We Got There 

By aligning design with engineering, we ensured that our work was strategic and practical, giving GrowthBook a site that’s both aesthetic and functional to their current workflows and growth goals.

Challenges

GrowthBook’s website was functional, but little else: with overwritten styles, inconsistencies between product UI and marketing assets and unclear permissions that created friction with every update, they were having trouble highlighting their brand and product clearly to the market. They had no clear content strategy in place and were lacking Case Studies to help potential clients better understand their success stories and capabilities, and their foundation wasn’t conducive to the publishing speed they needed to keep up with due to a lack of engineering support.