Key
Website Design, Website Development, Product Development, Design Development
Most vacation rentals give you the space. Key.co gives you the space and the service, from hand-selected homes to the kind of hospitality you'd expect from a five-star hotel.
We redesigned their homepage and rebuilt their front-end architecture to give them a faster, more scalable platform that clearly communicates what sets Key.co apart and converts more of the visitors who land there.
What We Achieved
We partnered with Key.co across two phases to match their digital presence to their product itself. That meant rebuilding the technical foundation while redesigning the pages that matter most to conversion, all with a mobile-first approach that reflects how their audience actually browses.
How We Got There
We addressed the architecture and the experience together, not in sequence, building a scalable component library and CMS infrastructure while redesigning the pages that drive the most conversion. Every decision was made with the next phase in mind, giving Key.co a strong foundation built for what comes next.
Challenges
The challenge was untangling a technically fragmented stack while keeping the business running, then using that foundation to close the gap between a premium product and a digital experience that wasn’t reflecting it. Key.co operates in a competitive space where trust and first impressions decide whether a traveler books or bounces. We had to get both the architecture and the storytelling right, and do it in a way that set the team up to keep iterating long after launch.
Credits
BRIGHTSCOUT Team Roles
UI Design, Brand Identity, Product UI/UX
Key Team
Key TeamKim Lalande - CEO
Brian Shreckengast - PM
Paul Devere - CTO
Brian Shreckengast - PM
Paul Devere - CTO
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