Trinsic

Trinsic’s Human Data Platform transforms health data into insights that make tech easier to use. We partnered with them to build a cohesive brand from the bottom up, creating a unified digital experience that drives their mission.

Brand Identity / UI Design / Development / Brand and UI Support

What We Achieved

Trinsic was acquired by Oura, a leading wearable technology company, once our rebranding efforts were finalized. Those efforts were instrumental in driving home the acquisition: the new brand identity clearly resonated with enterprise clients across military, corporate health and government sectors. It also played a crucial role in making Trinsic stand as a valuable asset for Oura’s expanding health solutions.

How We Got There

First, the transformation. BRIGHTSCOUT took Sparta Science and turned it into Trinsic. Our team developed a new name, a new visual identity, and established a strong brand positioning that emphasized the resilience, innovation, and data-driven solutions that Trinsic embodied and wanted to highlight. In other words, a complete digital overhaul. This also included a slick new website to showcase Trinsic’s advanced capabilities.

Challenges

Sparta Science needed a way to better reflect its mission and appeal to their clients. It’s no surprise that today’s market is a challenging one, so standing out while aligning the brand identity to its sophisticated offerings was key.

Credits

BRIGHTSCOUT

UI/UX Design, Brand Strategy and Brand Identity, Web Development, Motion

Trinsic Team

VP of Marketing - Sara Davison
Desing Director - Aaron Kelley
VP of Education - Bryce Patterson

QUANTIFIABLE RESULTS

$3.8M in funding

Acquired by Ora Ring for $100M