Trinsic

Trinsic’s Human Data Platform transforms health data into insights that enhance human readiness. We partnered to build a cohesive brand, from naming to UI design, creating a unified digital experience that drives their mission.

Brand Identity / UI Design / Development / Brand and UI Support

The Challenge‍

Sparta Science, a health data solutions company, needed a complete brand overhaul to better reflect its mission and appeal to enterprise clients. The company faced the challenge of standing out in a competitive market and aligning its brand with its sophisticated technology offerings.

The Solution

Brightscout led a comprehensive rebranding effort, transforming Sparta Science into Trinsic. The team developed a new name, visual identity, and brand positioning that emphasized resilience, innovation, and data-driven solutions. A complete digital overhaul was executed, including a new website that showcased Trinsic's advanced platform capabilities.

The Results

The rebranding was instrumental in Trinsic's acquisition by Oura, a leading wearable technology company. The new brand identity resonated strongly with enterprise clients across military, corporate health, and government sectors. Trinsic's refined image played a crucial role in positioning the company as a valuable asset for Oura's expanding health solutions for enterprise clients.

Credits

BRIGHTSCOUT

UI/UX Design, Brand Strategy and Brand Identity, Web Development, Motion

Trinsic Team

VP of Marketing - Sara Davison
Desing Director - Aaron Kelley
VP of Education - Bryce Patterson

QUANTIFIABLE RESULTS

$3.8M in funding

Acquired by Ora Ring for $100M