Peep is a cloud-based appointment scheduling & business management CRM solution, combining both businesses and consumers into one user experience for statistical analysis and data visualization. Providing features to help business better do: slot booking, calendar Management, product management, service management, point of sale (POS), and better online booking
PEEP
/ THE CLIENT
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f868e83ff0d68b31427_1.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f858d1560714d11ceaf_1-mobile.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5fd661adbb5db69a04d4_2.gif)
/
THE CHALLENGE
The challenge was to create a brand identity that would appeal to a diverse range of target personas, including spa owners, pet grooming shop owners, barber shop owners, and beauty salon owners. Each of these personas had unique needs and preferences, making it a difficult task to create a brand that would resonate with all of them.
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f855aa71712f75d8cd9_3.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f8526c6777857da24fa_3-mobile.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e9828eb4e793c2175d488_peep2%20954-min%20(1).gif)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f850c67547d3dc925cd_5.png)
/
THE APPROACH
The end result needed to strike a balance between neutrality and uniqueness. The brand identity had to be adaptable to all of the target personas while also feeling fresh, new, and professional. The goal was to provide a solution that addressed the various challenges each persona faced in their day-to-day business operations, while conveying a sense of innovation and reliability.
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e606c6dac3f5a0b828d89_6.gif)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f828434a92ae26cc13b_7.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f809812ae1e0b0632a6_7-mobile.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f838434a920e06cc142_8.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f8061adbb548999fc04_9.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f839812aee8a20632af_11.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e612d25b80f3ee5ef7705_12.gif)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f823da7b70e8960b340_13.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f8226c67759bcda24ee_13-mobile.png)
![](https://cdn.prod.website-files.com/631167580934f71a073935e3/643e5f846dac3f3a66828375_14.png)